3.2 [Work in Progress] Thesis 2: Major Project / Thesis Materials

This week, I started revising the poster.

Here, I record feedback about the poster:

1. The messages of the first and second posters are not obvious enough. The text on the first one reads like it's saying it's a dating app. Although you see the logo and QR code in the picture, there is no indication that you have to download the software. The title of the second one is not clear enough. It does not specify, so it could be public transportation or taxi software, and there are no directions to download the software.

2. There is no indication that the software is to be downloaded. This is also mentioned in the first point. The subtitle could be replaced with more meaningful text. 3.

3. There is some clashing of text colors and lines, which affects readability.

In response to this feedback, I have expanded more. I still used the brand's tone for the creation of the poster, showing the friendly tone of the brand. At the same time, I chose the more traditional but commonly used red, yellow, blue, and green for the visual language output. I made changes to the title of the poster and adjusted the form of interaction between the elements. I also experimented with using the shape of the logo as an element applied to the poster. I am confident that these changes will enhance the clarity of the messaging and improve the readability of the poster.

At the same time, I modified the information screen with new colors to refine the guidance stand-up after the questions about brand integration in the Q&A session. I put the refined poster in a real-life scenario to see if it was appealing and applicable.

During the communication with the professor about the brand integration, we discussed whether to redesign the logo for Muni and Bart and whether to include their brand colors. I also included both colors in the poster.