10.1 [Work in Progress] Thesis 2: Major Project / Thesis Materials

Posters exploration

I’ve been thinking a lot more about posters this week. In the process of improving the posters in the first few rounds, I found that the presentation effect of the posters did not meet expectations. The professor reported that the content of the posters could not inform or guide the audience where to go. So, I started thinking about poster elements and design again this week. Below are different posters of different styles for various audiences and regions.

These posters are designed to inspire people who drive a lot but don't use buses to take transportation. These will be placed close to the road as posters and billboards.

These are posters designed for people who use public transportation to guide them in downloading an app to use San Francisco public transportation. These will be placed as posters at bus stops, subway stations, and near shopping streets.

I also collected posters from previous refines. It is easy to present in class and gather feedback.

In addition, I thought about the bus card inside the bus (which could also be applied to the design of the bus exterior). Because I expanded the overall appearance and packaging of the kiosk store last week, this week's exploration is based on the already formed visual system.

Process Book

This week, I officially started editing the process book. I looked at the cases of other students and clarified the ideas of the entire book. Below, I have edited the first chapter. Two weeks ago, I explored layouts, so this week, I chose the most suitable style to extend.